You Make Me Want To Be A Better...Customer?

Most great movies have one line worthy of frequent repeats: Show me the money; Frankly, my dear…; Win one for the Gipper; Make my day; Greed is good.  The list goes on and on.

One of my favorite movie lines came from As Good As It Gets, a 1997 movie directed by James Brooks based on a book by Mark Andrus.  Lover-boy Melvin (played by Jack Nicholson) awkwardly tells his new girlfriend Carol (played by Helen Hunt), “You make me want to be a better man!”

What would service need to be like for your customers to say, “You make me want to be a better customer?”

Imagine if you were given a $100 million gift with the instructions that you could keep half of it - but only if you gave the other half away over the next two years.  Would you see the directive as a dull, got-to-do imposition?  Nope!  You would be thrilled at the chance to share your bounty with others.

Service should be delivered with the same attitude.  The result would not simply be a customer who returns… but one inspired and ennobled by your special gift.

Service should never be viewed as a chore, task, or obligation.  It should be expressed as a gift and a special endowment delivered from a generous heart.

© Chip Bell Group, 2023.  Courtesy of John R. Patterson (  Permission is given to download and distribute this article as long as it contains this copyright notice.