Two Very Powerful Words

As the holiday season approaches I think it is very appropriate to stop for a moment and reflect on how we show our gratitude.

“Thank you!”  These are arguably the two most powerful words in the English language.  Customers and colleagues love to hear and feel a sincere “thank you”.  Imagine what would happen to your business if everyone increased their use of these two words with associates and customers.  This tactic can set an organization apart in an era of “take-you-for-granted” service.  The goal is not simply the expression of a statement but rather the conveyance of a feeling.  We have all heard “thank you” directed at us, knowing full well there was little sincerity behind it.  When delivering innovative service, thank you means communicating gratitude in a fashion that makes customers and colleagues feel your authenticity.  I have a client whose CEO challenges the organization each year to increase the number of times every employee says thank you to coworkers, customers, suppliers, partners and anyone else they come in contact with.

What are you doing to improve the authentic communication of gratitude to your customers, colleagues and partners?

I want to sincerely thank my family, all of my partners and colleagues, my readers and especially my clients.  Best wishes for a very happy and prosperous holiday season!  May 2017 be your best year ever!

John Patterson


© Chip Bell Group, 2023.  Courtesy of John R. Patterson (  Permission is given to download and distribute this article as long as it contains this copyright notice.